Wrigley Canada to bring a unique flavour to the 2010 Winter Games as Official Confectionery Supplier

Wrigley associates ship product and a small taste of home to Canadian athletes competing at the Beijing 2008 Olympic Games

TORONTO, ON - July 24, 2008 - Bound to sweeten the Olympic and Paralympic story, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) today welcomed Wrigley Canada as the Official Confectionery Supplier to the 2010 Winter Games. The agreement enables Wrigley Canada to use 2010 Winter Games marks for promotional purposes for Wrigley brands including Excel®, Extra®, Juicy Fruit®, LifeSavers®, Hubba Bubba®, Doublemint® and Freedent®. As an Official Supplier, Wrigley Canada also receives sponsorship rights for the Canadian Olympic team for Beijing 2008, Vancouver 2010 and London 2012.

Today’s announcement was made from Wrigley Canada’s Don Mills, Ontario facility and was attended by Bruce Atherley, Wrigley’s Vice President of North American Confection Marketing and Canada General Manager; Dave Doroghy, Director of Sponsorship Sales, VANOC; Hayley Wickenheiser, women’s ice hockey Olympic gold medallist; Paul Rosen, ice sledge hockey Paralympic gold medallist; and more than 350 Wrigley Canada associates.

“As a leading company with deep roots in Canada and world-class confectionery brands, we are proud to join the Vancouver 2010 team,” said Atherley. “We are honoured to support our Canadian athletes and we look forward to helping VANOC create a distinctly Canadian Olympic and Paralympic experience in 2010.”

“For over 100 years, Wrigley has demonstrated a continuous commitment to doing business the ‘Wrigley way’ — with trust, dignity and respect, values we also share at VANOC,” said John Furlong, VANOC Chief Executive Officer. “With numerous innovative and flavourful brands and a good sense of fun, Wrigley Canada will help us promote the Games to Canadians of all ages. We welcome the Wrigley family to our team and thank them for their generous contribution, which will help make the Games possible.”

To celebrate the announcement and as a token of its support of Canada’s athletes, Wrigley Canada and its associates are shipping flavourful favourites such as Excel — the country’s number-one selling gum — to the Canadian Olympic team competing at the Beijing 2008 Summer Games. In addition to Wrigley product, Wrigley Canada will also be sending an inspirational book written by Canadians for Canadians, and a mini-sized bottle of one of Canada’s favourite condiments, maple syrup, which the athletes can enjoy themselves or share with fellow athletes.

Wrigley has identified a wide range of well-known and potential benefits of chewing gum. The more established benefits such as those found in the oral and dental health areas are supported by clinical studies by respected scientists and dental organizations around the world. Recently, Wrigley has begun to explore additional benefits in the areas of focus, alertness and concentration, stress relief and weight management.

ABOUT WRIGLEY
Wrigley Canada opened its first factory in Toronto in 1910, and now employs more than 700 associates across its operations in Toronto, Calgary and Montreal. The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint®, Juicy Fruit®, and Altoids® - have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Extra®, Freedent®, Hubba Bubba®, Excel® and 5™.

ABOUT VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.

VANOC’s Official Supporters include Air Canada, BC Hydro, Bombardier Inc, the British Columbia Lottery Corporation, Canadian Pacific, the Insurance Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint and Teck Cominco Limited. VANOC’s Official Suppliers are 3M, Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Millennium Development Corporation, Nortel, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries, Workopolis and Wrigley Canada.

ContactVANOC Communications
mediarelations@vancouver2010.com