The New Olympic Superstore

The Olympic Superstore — located inside The Bay store at 674 Granville Street in downtown Vancouver — is a one-stop shopping destination for all official licensed merchandise of the Vancouver 2010 Olympic and Paralympic Winter Games.

To celebrate today's grand opening, there is live music, athletes, as well as the unveiling of the Team Canada Vancouver 2010 team uniform with representatives from the Hudson’s Bay Company and the Canadian Olympic Committee.

The expansive space (20,000 square feet) is located on the main floor of The Bay’s iconic downtown heritage building. Based on past Games’ Olympic Superstore traffic, 10,000 people are expected to visit the location each day of Vancouver 2010.

Anchor Location

Steve Yzerman The Olympic Superstore at The Bay will serve as the anchor retail location for the 2010 Winter Games. Official licensed merchandise can also be purchased at Olympic Stores at the Vancouver International Airport and in Whistler, BC, online at vancouver2010.com, and in all competition and non-competition venues.

“The store is quite simply amazing and we owe a great deal of thanks to all our partners, especially the Hudson’s Bay Company for providing us with this fantastic downtown location,” said John Furlong, VANOC’s Chief Executive Officer.

This is the first Olympic Superstore housed within an existing retail establishment, rather than a temporary Games-time structure. The concept of the Olympic Superstore was first introduced at the Sydney 2000 Games. The Vancouver 2010 Olympic Superstore will operate during The Bay’s regular business hours leading up to the Games, with extended hours starting February 12, 2010 when the Games begin, making The Olympic Superstore a great stop to pick up a pair of the iconic Vancouver 2010 Red Mittens.

Team Canada Uniform Preview

As part of the opening day festivities, the Hudson’s Bay Company and Canadian Olympic Committee gives a sneak peek of the Team Canada Vancouver 2010 uniform. The fashion show is a glimpse of how Canadian athletes will be outfitted in this new a line of bold, modern, fashion-forward clothing designed by Hudson’s Bay Company. Fans can purchase replica 2010 Canadian Olympic Team apparel at The Bay, Zellers and HBC online.

“For more than 338 years, the Hudson’s Bay Company has been a part of this country’s proudest moments — including supporting Canadian athletes at home and abroad,” said Jeff Sherman, CEO, Hudson’s Bay Company. “From the first time our Canadian Olympic winter athletes wore Hudson’s Bay Company clothing in 1936, to its ongoing fundraising efforts in support of Canada’s Olympic and Paralympic teams, our company is fully committed to supporting the hopes and dreams of Canada’s athletes.”

The 2010 Canadian Olympic Team Apparel collection includes a parka, toque, knitted sweater, and buffalo plaid — fun pieces that capture a contemporary Canadian look and feel.

Related Links
The Bay Vancouver Downtown
vancouver2010.com/redmittens