Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.

Vancouver 2010’s graphic identity began with the selection of the Olympic Games emblem, Ilanaaq, and the development of the Paralympic Games emblem. Vancouver 2010 graphics use colours and shapes that highlight the breathtaking coast, forests and mountain peaks in the host region. Abstract urban graphics and digitally-inspired elements represent Canada’s modern cities and leading-edge technology and innovation.

Together, Vancouver 2010’s visual image reflects the many faces of Canada’s Games: a welcoming spirit, a setting that combines a vibrant city with a stunning natural environment, and a country shaped by both ancient spirits and the exciting call of tomorrow’s possibilities.