Inspiring More Sustainable Behaviour

We believe the sustainability elements of the 2010 Winter Games can also help cultivate a human legacy of greater understanding of what sustainability means and, perhaps even more importantly, how it can be realized. The possibility of inspiring the lives and spirit of all those touched by our Games — be they athletes, visitors, volunteers, employees, communities, business, government or viewing audiences — is one we do not want to miss.

Our activities in this area have three goals: raise awareness, provide knowledge and promote opportunities for sustainable action. We focus on:

Responding to public interest in sustainability
Responding to sponsor interest in sustainability
VANOC staff involvement in sustainable-living activities
Special community events and initiatives