Vancouver 2010
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Aboriginal Peoples of Canada Excelling in Art and Sport

July 31, 2008
Aboriginal drummers. (VANOC photo)
Aboriginal drummers. (VANOC photo)
Aboriginal peoples from across Canada are infusing the 2010 Winter Games with evocative, beautiful art and an enthusiasm for sport. The rich cultural influence and contributions of Aboriginal peoples across the country are being celebrated through a number of cultural and sport initiatives in the lead up to Vancouver 2010 .

Aboriginal art at Games venues

Visitors during the 2010 Winter Games will experience first-hand the extraordinary talents of Aboriginal artists from across Canada through the Vancouver 2010 Venues’ Aboriginal Arts Program. Announced earlier this month, the program will see authentic Aboriginal art created for all 15 Olympic and Paralympic venues. Together with the Four Host First Nations (FHFN), the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) is encouraging First Nations, Inuit and Métis artists to embrace this once-in-a-lifetime opportunity.


Tewanee Joseph, Chief Executive Officer and Executive Director, Four Host First Nations Secretariat announces opening day of the Aboriginal Sport Gallery at the BC Sport Hall of Fame and Museum. (Vincent Chan/VANOC photo)
Tewanee Joseph, Chief Executive Officer and Executive Director, Four Host First Nations Secretariat announces opening day of the Aboriginal Sport Gallery at the BC Sport Hall of Fame and Museum. (Vincent Chan/VANOC photo)
“As Official Partners in the Games, the Four Host First Nations are honoured to be a part of this exciting program that will showcase the best Aboriginal artists from across Canada in the Olympic and Paralympic venues”, said Tewanee Joseph, Chief Executive Officer and Executive Director, Four Host First Nations Secretariat. “Our culture is thriving and we want to share it with the world.”

This program — an important element of VANOC’s commitment to unprecedented Aboriginal participation in the 2010 Winter Games — is designed to celebrate and build understanding of the Aboriginal peoples in Canada through visually powerful artwork and signage.

“Aboriginal history, arts and culture is an important part of Canada’s history,” said John Furlong, VANOC Chief Executive Officer. “This program provides a unique landscape for talented Aboriginal artists to participate in the 2010 Winter Games and an opportunity to showcase to the world the rich artistic tapestry of Canada’s Aboriginal peoples. This will be an extraordinary way of telling our nation’s story.”

VANOC continues to seek Aboriginal artists interested in embracing this exciting opportunity through a request for expression of interest (RFEOI). Applicants can visit vancouver2010.com through August 15, 2008. More>

Authentic Aboriginal merchandise

Unveiling of hand-made inukshuks for Vancouver 2010 in Nunavut. (VANOC photo)
Unveiling of hand-made inukshuks for Vancouver 2010 in Nunavut. (VANOC photo)
In March 2008, VANOC and the FHFN announced the Vancouver 2010 Aboriginal Licensing and Merchandising Program ― a program that showcases excellence in Aboriginal arts, culture and enterprise. Beginning in late August 2008, Aboriginal merchandise will be sold through the online Olympic Store, the Vancouver International Airport Vancouver 2010 store and select Hbc retailers across Canada.

One of the highlights of the program is an agreement with the Nunavut Development Corporation to market authentic Inuit inuksuit (the plural of inukshuk) as official merchandise for the Vancouver 2010 Olympic and Paralympic Winter Games. Earlier this July, Nunavut Premier Paul Okalik unveiled the first local hand-carved inukshuk sculpture of the 2010 Winter Games to be sold as officially licensed merchandise. Each inukshuk created for the project is uniquely handmade and includes a story about the origin and significance of the inukshuk, as well as the carver’s name, a short biography and the official marks of the Vancouver 2010 Olympic and Paralympic Winter Games.

“The sale of this inuksuk marks a historic day for Inuit,” said Premier Paul Okalik. “We are proud that the inuksuk Ilanaaq, is the official emblem for the Vancouver 2010 Olympic Winter Games, and very pleased that Inuit will benefit from creating an authentic piece of art that represents our culture and way of life.”

The Vancouver 2010 Aboriginal Licensing and Merchandising Program marks the first time an Olympic Organizing Committee has partnered with indigenous peoples to create an official licensed merchandising program. Authentic Aboriginal products will enhance the array of Vancouver 2010 licensed merchandise and the Olympic Brand. The program emphasizes the authenticity of Aboriginal art and design, which will be signified by the presence of the FHFN logo on every product.

Investing in youth

One third of the royalties from the sale of Vancouver 2010 Aboriginal licensed products will go toward the Aboriginal Youth Legacy Fund, supporting education, sport and cultural initiatives for Aboriginal youth across Canada well beyond 2010. The Vancouver 2010 Aboriginal Licensing and Merchandising Program includes four categories of art and design, all of which will raise funds for the Aboriginal Youth Sport Legacy Fund:

  • Authentic Indigenous Art and Products: Hand-made Aboriginal art and products from across Canada. This category includes an agreement with the Nunavut Development Corporation for the creation of authentic hand-carved inuksuit by over 1,200 Inuit carvers from across Nunavut.
  • Vancouver 2010 Aboriginal Graphics: VANOC commissioned Coast Salish artist, Xwa lack tun to create authentic Aboriginal designs for use by VANOC licensees in a wide variety of products.
  • Four Host First Nations Logo: The development of an associated brand created around the FHFN logo is a unique aspect of the overall program. The FHFN logo and other graphic elements will be provided to licensees for use on a variety of products.
  • Aboriginal Themes and Icons: Developed specifically for pins, these products will include representations of canoes, paddles and other Aboriginal icons.
Aboriginal Sport Gallery at the BC Sports Hall of Fame and Museum

Tewanee Joseph, Chief Executive Officer and Executive Director, Four Host First Nations Secretariat announces Aboriginal Art at Venues program. (VANOC photo)
Tewanee Joseph, Chief Executive Officer and Executive Director, Four Host First Nations Secretariat announces Aboriginal Art at Venues program. (VANOC photo)
Sport is increasingly becoming an important way of life for all Canadians because it encourages healthy living and raises role models. Like art, participation in sport is important for learning, growing and bringing communities together.

The Aboriginal Sport Gallery is the newest addition to the BC Sports Hall of Fame and Museum and is the first permanent exhibit of its kind in Canada. Located at BC Place in downtown Vancouver, the exhibit recognizes Aboriginal peoples (First Nations, Inuit and Métis) who have contributed to the sporting heritage of British Columbia (BC). The gallery incorporates Aboriginal design, interactive exhibits, photographs, video components, text panels, artifacts and profiles of Tom Longboat Award Winners (Aboriginal athletes of the year).

In addition to renowned athletes, the exhibit highlights Aboriginal sport role models who have triumphed over challenges, strived for excellence and who lead healthy lifestyles. The exhibit is reaching out to communities across BC through a touring exhibition component, which has been in effect since early spring 2008 and will continue until the end of summer.

Next month 5,000 Aboriginal sport role models will showcase their sports at the North American Indigenous Games in the Cowichan Valley, BC. 

North American Indigenous Games

Athlete of the North American Indigenous Games. (photo courtesy of the Keith Levit/Cowichan 2008 North American Indigenous Games)
Athlete of the North American Indigenous Games. (photo courtesy of the Keith Levit/Cowichan 2008 North American Indigenous Games)
The slogan for the games is The Journey of a Generation. The North American Indigenous Games — running August 3 to 10, 2008 — emphasizes the cultures, traditions and spirituality of Indigenous peoples. All regions of North America will be represented, with 13 provincial and territorial teams from across Canada, and as many as 20 teams from the United States. Sixteen contemporary and traditional sporting events playing out over 10 days.

This year’s games are being hosted by the Cowichan Tribe, the largest single First Nation in BC, giving the Cowichan communities the opportunity to highlight the benefits of living a healthy, active life. Visit cowichan2008.com for more information.

More on the horizon

From sport, to art, to dance, there’s plenty more on the Aboriginal Participation horizon. To learn more about upcoming events and ongoing programs, subscribe to the Aboriginal Participation newsletter.

 

 

 

 

 

 
 
 
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